As we approach the peak of globalization, it becomes more important that we examine the critical factors that will determine our ability to survive extreme competition in the international markets. In this instance, the choice of transport, sea and air, and their logistical coverage takes on added significance in keeping a-breast of the competition. According to some observers, this choice will have a 70 – 80 per cent bearing on the success, or failure of a venture.
Nevertheless, most shippers still fail to make a point of studying their logistical service provider. The most common mistake is to take ad-hoc decisions of shopping around each time as and when they have exports, making and breaking agreements on the basis of price differences. This approach runs contrary to building up strong partnerships that can lead to unseen colossal savings in freight costs. That most of our exporters do not see a long term benefit of building up links and prefer to chase after short-term cost savings may be termed as a classic case of ‘penny wise, pound foolish’.
Compounding the issue are developments in international trade that have removed protective measures that have been enjoyed by certain sectors. Sever competition will continue to pose a threat to each of our Export sector. Under the circumstances, it would be wise to re-examine our strategies in order to decipher weaknesses and strengths and also identify new opportunities.
With regard to the transport related factors, it is vital to establish a long-term and trusted freight forwarder.
Source: RIU
The following in our view remain some of the important forwarder parameters
1. Service Reliability
2. Customized Service based on the Sector and Client
3. Relationship and Understanding of the Carriers (Air & Ocean) (i.e. understanding of Carrier strengths on certain routes, space available, onward connections and transit times, rates and service tradeoff etc…)
4. Technology and Administrative service (Ability to handle, update and manage the Pre and Post Shipment services)
5. Global Understanding (Global Economics, Sector, Business, Cross Cultural etc.)
6. As a Consultant to the Client in making recommendations based on experience and facts to enable effective decisions.